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COOKIE JAR ENTERTAINMENT BLASTS INTO CANNES

PRESIDENT AND COO TOPER TAYLOR TO GIVE KEYNOTE ADDRESS AT MIPCOM JR.

COLISEUM DEBUTS JOHNNY TEST AT MIPCOM 2006 AND ANNOUNCES LATEST ADDITION TO THE SPIDER RIDERS BROADCAST FAMILY

COOKIE JAR ENTERTAINMENT RETURNS TO THE MARKET WITH A WIDE ARRAY OF PROGRAM SALES AND NEW LICENSEES FOR THE DOODLEBOPS AND CAILLOU

FOR IMMEDIATE RELEASE:

Los Angeles, CA (September 25, 2006) - Cookie Jar Entertainment will have a massive presence at Mipcom 2006! Cookie Jar Entertainment's President and COO Toper Taylor will kick-off the experience on Sunday, October 8 as one of the keynote speakers for Mipcom Jr. Taylor will touch on brand building and what it takes to turn a series into an international hit. The company's rapidly growing action-adventure brand, Coliseum, will launch Johnny Test at MIPCOM Jr. as well as announce the latest addition to the broadcast family for its first property Spider Riders. In addition, Cookie Jar returns to the market with a myriad of new program sales and licensees for preschool rockin' series The Doodlebops, the evergreen brand Caillou, and popular properties Arthur and Gerald McBoing Boing.

Johnny Test has made its U.S. home on Kids' WB! for more than a year and was recently picked up by the network for a second season. Additional recent broadcast sales include TeleTOON Canada Inc., Daro Film Distribution covering South Africa and the Middle East, and MTV Networks Europe's Nickelodeon station. From the creative talents of Scott Fellows, Johnny Test chronicles the adventures of a fearless 11-year-old boy, his genetically engineered super dog Dukey and his 13 year-old twin-teen-prodigy-nuclear-scientist-inventor sisters, Susan and Mary, who use Johnny as their guinea pig for their out-of-this-world scientific experiments. The series' second season is executive produced by Cookie Jar Entertainment's CEO Michael Hirsh, and produced by Pam Slavin. The company will bring 26 half-hour episodes to Mipcom.

As Coliseum's first property, Spider Riders continues to build its global fan base, with recent distribution sales to Daro Film Distribution for broadcast in South Africa and the Middle East. Spider Riders sales follows the series' successful premieres earlier this year on Teletoon in Canada, TV Tokyo in Japan and Kids' WB! In addition to broadcast acclaim, the series' website (www.spiderriders.com) has attracted over 600,000 registered game-playing visitors, and growing, in just four short months. Spider Riders is a co-production between Cookie Jar Entertainment and leading Japanese advertising agency Yomiko. The series comes from award winning Japanese Director Koichi Mashimo and is based on the Cookie Jar Entertainment book Spider Riders – Shards of the Oracle, written by Emmy award winners, Tedd Anasti and Patsy Cameron-Anasti, and published by Newmarket Press. The series producer is Emmy award winning producer Steve Hodgins. Spider Riders follows Hunter Steele, his ten-foot tall battle spider Shadow, and the rest of the Spider Riders as they seek to defend Arachna from the evil Invectids.

Doodlemania is spreading across the world as The Doodlebops brand grows with the addition of several new broadcast and merchandise partners. Buena Vista International has acquired rights for broadcast in Europe, Puerto Rico, United Kingdom and the Virgin Islands (U.S.). Daro Film Distribution has picked up the series for broadcast in Palestine and the Middle East. New licensees for brand include Zizzle Holding Limited for electronic portable gaming devices; Carriage House Printers for boxed seasonal cards; and World Trend Inc for toothbrushes and toothpaste. In addition to recent TV sales and licensing partnership, The Doodlebops will doot do do doot across the U.S. with a 80+ city live tour kicking off on September 30th at the world famous Madison Square Garden. The tour is expected to help increase sales of the series' recent Walt Disney Records release "Rock & Bop with The Doodlebops," which currently holds a top-ten spot on the Billboard Children's Chart. The Doodlebops epitomizes the brilliance behind brand managers strategically extending a property across all platforms: broadcast, licensing, retail, and online. The series was created by Carl Lennox and CEO Michael Hirsh, whom also serves as executive producer, and is produced by Jamie Waese.

The track-record of success for Caillou is solidified with the addition of new broadcast partners including TLN Television Network (Canada), Australian Broadcasting Corporation (Australia, New Zealand), Asia Television Ltd. (Guangdong, Hong Kong), Discovery (Brazil, Caribbean Islands, Latin America, Mexico, Puerto Rico and the Virgin Islands U.S.), Aquarius & Aquarius (Portugal) and Educational Broadcasting System (EBS) (South Korea). New additions to the roster of licensees include Chocolat Arvisais Inc. for candy; Asia Network Technology Corp for promotional premiums; and Alday Technologys S.A. for electronic toys, interactive software and plush.

To learn more about Cookie Jar Entertainment and Coliseum's phenomenal brands, please visit www.thecookiejarcompany.com or visit them at Mipcom 2006 at stand R30.33.

Source: http://thecookiejarcompany.com/EN/news_Sept_25_06.htm